Watch 'Build Your Brand' Webinar Recording

Brand is no longer simply our logo or what we say in ads. Brand is the expression of what we stand for and how we want our audience to understand us. It’s also about who we say it to – our various and sometimes very different audiences.

Thursday, June 21 at 1:00PM ET, join Essential Skills Ontario for "Build Your Brand" a free, one-hour webinar hosted by Alan Kay of The Glasgow Group, and one of Essential Skills Ontario’s highest rated webinar presenters. In this webinar you will learn how to define your brand and what you need to do to make it come to life.

In this webinar, Alan will de-mystify the branding process:
• Assessing what a brand means
• Addressing ‘Why define our brand?’ and ‘What are the advantages?’
• Looking at the steps necessary to make it happen
• Understanding what to do once you are ready to tell everybody about your new or revitalized brand

In addition, Allison Mullin, Manager of Communications and Marketing at Essential Skills Ontario will talk about the re-branding journey the organization has undertaken.

Alan Kay of the Glasgow Group is a former marketing communications expert and now, change consultant

To watch and download the recorded webinar please visit

News Date: 
Tuesday, June 19, 2012