October 2012

Presenter Name(s): 
Ed Shiller

In today’s world press releases and emails are often tossed aside without a second glance. To capture the media’s attention your pitch must be angled in a unique way. So, what steps do you need to take to get your story heard?

Join Essential Skills Ontario Thursday, October 11 at 1:00PM ET for our free webinar, Maximizing Media Coverage, hosted by Ed Shiller, a reputable workshop leader and communications strategist, as well the secretary on Essential Skills Ontario's Board of Directors. Ed will use his extensive knowledge to give you insights, strategies and practical skills you can apply to enhance your communications effectiveness.

In this free one hour webinar, participants will learn:
• What makes a story newsworthy
• How to localize news releases
• How to use events to get your message heard
• How to use new media to increase your coverage
• How to write op-eds and articles for community newspapers
• How to excel at one-on-one interviews

There will be time for questions at the end of the webinar.

Webinar Title: 
Maximizing Media Coverage

Ed Shiller has earned distinction as a journalist, public relations consultant, workshop leader and media trainer.

His journalism career spanned 15 years, during which he held senior editorial positions with The New York Times News Service, Reuters News Agency, Radio Denmark and The Toronto Star. As a foreign correspondent based in Copenhagen, he contributed to The New York Times, Newsweek, The (London) Sunday Times, The Financial Times of London and many other leading newspapers and magazines.

Since entering public relations, Ed has developed and implemented communications strategies and programs, acted as spokesperson and conducted communications training sessions and public workshops for thousands of senior executives, spokespersons and communications professionals.

He is the author of The Canadian Guide to Managing the Media, a widely used media relations manual, has been guest speaker for numerous colleges, universities and professional associations and has taught a variety of communications courses at Seneca College and the University of Toronto School of Continuing Studies.

Presenter Image: 
Webinar Date: 
Thursday, October 11, 2012 - 1:00pm