December 2012

Presenter Name(s): 
John Stapleton

What’s in a name? In today’s world, it is everything - especially when it comes to your personal brand. Branding, naming and endorsements all have an effect on how you and your organization are perceived by others and if your work will both get noticed and have an impact.

Join Essential Skills Ontario Tuesday, December 11 at 1:00PM ET for Branding, Naming Things and Endorsements, the third in a series of six policy webinars with John Stapleton from Open Policy Ontario.
In this free, one hour webinar, participants will:
•  Learn how provocative titles have an effect on people
•  Learn why organizations want endorsements - and if they are for everyone 
•  Discover why some very important people are not famous – and why some very famous people are not important
•  See if Malcolm Gladwell is on to something with three bestsellers with only five title words in total (The, Tipping, Point, Blink & Outliers)
There will time for questions at the end of the webinar.
*Please note that the opinions expressed in this webinar are those of the presenter and do not necessarily reflect the opinions of Essential Skills Ontario.
Webinar Title: 
Branding, Naming Things and Endorsements

John Stapleton worked for the Ontario Government in the Ministry of Community and Social Services and its predecessors for 28 years in the areas of social assistance policy and operations. During his career, John was the senior policy advisor to the Social Assistance Review Committee and the Minister’s Advisory Group on New Legislation. His more recent government work concerned the implementation of the National Child Benefit. He is a Commissioner with the Ontario Soldiers’ Aid Commission and is a volunteer with St. Christopher House and Woodgreen Community Services of Toronto. John was Research Director for the Task Force on Modernizing Income Security for Working-Age Adults in Toronto and was the co-chair of the working group associated with this project. He is undertaking an Innovations Fellowship with the Metcalf Foundation. He teaches public policy and is a member of 25 in 5.

Presenter Image: 
Webinar Date: 
Tuesday, December 11, 2012 - 1:00pm